Working this past week for my client SIAA for the SAN Group Convention at the Worcester MA DCU Center.
This years guest speaker was Scott Stratten who brought tales from his disruptive and un-traditional sales marketing and branding.
Author of the book Un-Marketing he presented a funny yet thoughtful program about the way we need to change some of the ways we do things.
Instead of marketing ourselves to certain groups the way we have always done it, we may want to look at the way we need to change to make them come to us.
Listening to his realtor and donuts story alone was worth the price of admission, plus you gotta love the man bun.